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Digital Promo
This digital promo was created to promote six RE/MAX offices across the Utah region. Featuring an original audio track recorded by one of the brokers, the video incorporates angled motion graphics to enhance the RE/MAX brand. It showcases various areas of Utah, appealing to prospective buyers in the region.
Tasks:
- Art Directing
- Motion Graphics
- Audio Track Recording & Mixing
- Visual Development
Magazine Ads
With buyers in mind, design thinking guided the creation of a magazine ad that adheres to the brand guidelines for RE/MAX Collection, the luxury real estate sub-brand of RE/MAX Associates Utah. While RE/MAX Associates features a white silk texture with vibrant imagery, the RE/MAX Collection opts for a sophisticated black silk backdrop complemented by black and white photography, exuding a more elegant appeal.
In addition to the ads, design research was conducted to target six distinct demographics across different regions within Utah.
Tasks:
- Photo Manipulation
- Photo Compliation
- Visual Development