“Finding Happy” is a comedy that delves into the African-American female experience through the journey of Yaz Carter, a millennial from Atlanta. Set in a vibrant “brunch setting,” the visuals beautifully highlight the four distinct personalities of the characters in a unified scene. Through extensive collaboration among producers, production teams, marketing, and an external professional cinematographer, the visual development of this comedic drama transformed into a comprehensive 360-degree marketing campaign.

Key Art

On set, I art directed the talent to create a vibrant “brunch setting” that illustrated the relationships between the characters. The warm color scheme of greens, pinks, and yellows contributed to the show’s overall mood. Additionally, using a bright color for the main character helped her stand out against the rest of the cast, drawing attention and emphasizing her importance in the narrative.

Tasks:

• Art Directing
• Key Art Photo Retouching
• Compilation
• Visual Development

Trailer Teaser

Building on the “brunch setting” and staging from the key art, the on-air promo enhances and extends the show’s consistent visuals through dynamic motion and engaging storytelling.

Task:

• Key Art Concept

Social Media

With smartphones being the most accessible advertising platform today, we collaborated with the social media communications team to expand the key art across social platforms, effectively reaching and engaging our target demographic.

Tasks:

• Key Art Versioning
• Visual Development Elements

Billboard Advertising (OOH)

In various locations across Los Angeles and Atlanta, the billboard aimed to create an eye-catching display that visually represented the show while informing the target demographic and potential audiences about the premiere date and network affiliation. By employing a simplistic layout from the alternative key art and a vibrant color palette, the billboard effectively stood out against competing ads and nearby distractions.

Tasks:

• Layout
• Visual Development