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“Saints + Sinners” is an African-American prime-time soap opera that premiered on Bounce TV as the network’s first original drama. Through extensive collaboration among producers, production teams, marketing, and an external professional photographer, the season finale of “Saints + Sinners” was a great success. The visual development of the key art featured a professional set designer who brought to life the concept of “The Last Supper,” symbolizing the end of the series.

Key Art

On set, I co-art directed the talent for the key art visuals. Utilizing the “Last Supper” concept, the main characters were positioned around a disarrayed dinner table. One side showcased a lavish feast, while the other depicted a hellish scene with fire and wilting roses, emphasizing the contrasting themes of heaven and hell. The accompanying video captures the photo compilation phases of the key art.

Tasks:

  • Associate Art Directing
  • Key Art Photo Retouching
  • Compilation
  • Visual Development
  • Color Correction
  • Photo Manipulation
  • Stitching

Social Media

With smartphones being the most accessible advertising platform today, we collaborated with the social media communications team and utilized talent postings to extend the key art across social platforms. This strategy effectively reached and engaged our target demographic and talent database.

Tasks:

  • Key Art Versioning
  • Visual Development Elements