“Don’t Hang Up” is a Bounce TV Original Movie inspired by the true story of a man who receives a phone call claiming his daughter has been kidnapped. The key art design challenge was to create a visual image that captures the action-packed, cinematic energy of a fast-paced race.

Key Art

During the photoshoot, the main actor posed in a car, and the challenge was to create the illusion of speed in this high-stakes race. To achieve this effect, we incorporated striking, vibrant street lights and blurred lines, enhancing the sense of motion and excitement.

Tasks:

• Key Art Photo Retouching
• Compilation
• Visual Development
• Color Correction
• Photo Manipulation

Social Media

With smartphones being the most accessible advertising platform today, we partnered with the social media communications team and utilized talent postings to expand the key art across social platforms. This strategy aimed to effectively reach and engage our target demographic and talent database.

Tasks:

• Key Art Versioning
• Visual Development Elements