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ION Television is anchored by a lineup of the most-watched dramas, delivering a binge-worthy schedule to 100 million U.S. homes. Featured here is work from the 2018 Upfront Ad campaign rebrand for ION Television, aimed at showcasing the network to advertisers. My contributions spanned various multi-disciplinary platforms, including websites, email campaigns, and social media content.

Digital

In line with the 2018 Upfront rebrand, the clean website design and white background complement the brand’s established style guide. The carousels and main slider effectively showcase the shows, enriching the overall user experience.

Tasks:

  • Layout
  • Website Content Creation

Website Banners

Additionally, digital ads served as a cornerstone for advertising the network, crafted with the same tone and clean aesthetic as the website.

Tasks:

  • Layout
  • Digital Content Creation

Magazine Advertising

Continuing the clean aesthetic for the Upfront campaign, magazine advertisements were designed for prominent publications such as AdAge, Adweek, The Hollywood Reporter, Variety, and The New York Times.

Tasks:

  • Layout
  • PR Advertisements

OOH Advertising

In various locations across Los Angeles and New York City, the Upfront campaign aimed to create eye-catching displays featuring the talent showcased on ION, using the distinct color schemes from each show.

Tasks:

  • Layout
  • Visual Development