Hairtalk is a luxury beauty brand catering to salon professionals in over 40 countries. Through extensive collaboration with copywriters, creative directors, marketing teams, and industry experts, the brand’s visual extension encompassed a comprehensive 360 product campaign. This included branding, trade show design, motion graphics, and a website redesign.

Website Design

The objective was to develop a well-branded website on a platform that allows the client to easily upload and remove content. The site was designed for user-friendly navigation and responsiveness, effectively catering to both salon professionals and consumers.

Tasks:

• Responsive Website Design
• Photo Retouching
• UI Design
• Website Content

Trade Show Advertising (OOH)

The trade show advertising booth highlighted the brand at various conventions, including IBS New York, IBS Las Vegas, the International Salon & Spa Expo, and the American Beauty Show. The goal was to create a luxury salon and spa experience for attending salon professionals. The minimalist booth featured a rotating overhead logo and a kiosk that allowed clients to flip through digital brochures, enhancing the overall shopping experience.

Tasks:

• Layout
• Visual Development