Martino Cartier is an award-winning celebrity stylist featured on HSN. Through extensive collaboration with copywriters, creative directors, marketing teams, and industry professionals, this visual extension resulted in a comprehensive 360 product campaign. The campaign encompassed product packaging, motion graphics, website design, and social media content creation.

Product Packaging

As a tangible extension of the product, the packaging is crucial in showcasing the brand’s commitment to luxury and its clientele. Collaborating closely with the product creator, the printed brochure features custom photography and adheres to the brand’s style guide in terms of fonts and colors. The design emphasizes simplicity and elegance, ensuring that customers and salon professionals can easily understand what the product is, its benefits, and how it distinguishes itself from competitors.

Tasks:

• Product Package Design
• Layout Design

Printed Brochure

An extension of the brand included a printed brochure. In collaboration with other designers and product creators, the brochure features custom photography and aligns with the brand’s style guide for fonts and colors. The design focuses on simplicity, making it accessible for both customers and salon professionals.

Tasks:

• Page Layout
• Product Photograhy