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“Johnson” is an African-American prime-time drama series on Bounce TV. Through extensive collaboration among producers, production teams, marketing, and an external professional photographer, the visual development for Season Three evolved into a comprehensive 360-degree marketing campaign.

Key Art

In developing the key art visuals, I aimed to capture the essence of Atlanta in the background, treating it as a fifth character alongside the main cast. The design employs a bronze tone and color schemes to symbolize the third season as a “pinnacle” golden season.

Tasks:

  • Key Art Photo Retouching
  • Compilation
  • Visual Development

Social Media

With smartphones being the most accessible advertising platform today, we partnered with the social media communications team to extend the key art across social platforms, effectively reaching and engaging our target demographic.

Tasks:

  • Key Art Versioning
  • Visual Development Elements

OTT Advertising

To ensure that the campaign for Season Three of “Johnson” effectively reaches our target audience on OTT platforms like Hulu, Roku, and Amazon Prime, as well as streaming apps such as VIZIO and Samsung TV, we opted for a cleaner background that prominently showcases the talent and logo. This strategy significantly enhanced show recognition and visibility.

Tasks:

  • Layout Development
  • Visual Development Elements