“Mind Your Business” is an original African-American sitcom aired on Bounce TV. Through extensive collaboration among producers, motion graphic artists, sketch artists, and an external photographer, the visual development concept for the show’s key art evolved into a successful 360-degree marketing campaign.

Key Art

In art directing the talent for this key visual, my goal was to create something extraordinary. The concept of planning a party filled with chaos perfectly aligns with the show’s theme and vibe. The key art captures this lively chaos, hinting at the humor and antics that will unfold in the sitcom.

.

Tasks:

• Art Directing
• Key Art Photo Retouching
• Compilation
• Visual Development

On-Air Promo

The on-air promo incorporates motion graphics that extend from the key art, seamlessly blending clips from the show to create a brief narrative. Collaborating with on-air producers and motion graphics artists, we developed thematic elements like polaroids, balloons, roses, and gold lettering to ensure a cohesive marketing campaign.

Task:

• Pre-Key Art Elements

Social Media

With smartphones being the most accessible advertising platform today, we collaborated with the social media communications team to extend the key art across various social platforms, effectively reaching and engaging our target audience.

Tasks:

• Key Art Versioning
• Visual Development Elements

Billboard Advertising (OOH)

In major metropolitan areas like Los Angeles and Atlanta, the goal of the billboard was to showcase the show’s top actors while maintaining a cohesive visual identity. By incorporating the colors from the key art and featuring striking photographs of the main cast, the billboard offers a clear and easily readable design for drivers, ensuring it stands out amid competing ads and distractions.

Tasks:

• Layout
• Visual Development