“Johnson” is an African-American prime-time drama series on Bounce TV. Through extensive collaboration among producers, production teams, marketing, and an external professional photographer, the visual development for Season Two evolved into a comprehensive 360-degree marketing campaign.

Key Art

While art directing the talent for the key art visuals, I employed specific color schemes to reflect the feelings and emotions of each character. Additionally, the key art provides a preview of the storylines that each character will navigate throughout the season.

Tasks:

• Art Directing
• Key Art Photo Retouching
• Compilation
• Visual Development

Trailer Promo

By utilizing the color palette and staging from the key art photo shoot, the on-air promo enhances and extends the show’s consistent visuals through dynamic motion and storytelling.

Task:

• Visual Development Elements

Social Media

With smartphones being the most accessible advertising platform today, we collaborated with the social media communications team to extend the key art across social platforms, effectively reaching and engaging our target demographic.

Tasks:

• Key Art Versioning
• Visual Development Elements

Billboard Advertising (OOH)

In various locations across Los Angeles and Atlanta, the goal of this billboard was to create an eye-catching display of the show’s visuals while informing the target demographic and prospective audiences about the premiere date and network affiliation. By incorporating the colors from the key art and specific photographic treatments, the bright colors effectively stood out from competing ads and nearby distractions.

Tasks:

• Layout
• Visual Development